Arrow Print Management

Store Points make a great impression

 

Here is a shot of a recent pizza campaign in Tesco. As you can see, these store points are a very effective way of grabbing the shoppers' attention just as they are entering the store.

And as you can see below, the more store points you have the more striking the message can be!

The smaller ones (below) are made from a single piece of boxboard which is printed, cut and glued into shape. The larger one (above) is made from gluing 2 sheets of boxboard together. Email me if you need any more information.

 
 

POP advertising on baskets

Time and again research shows the power of advertising at the point of purchase. The latest medium from Irish company Visualise allows you to advertise on shopping baskets. We supply full colour self adhesive labels that are stuck to panels fixed to the sides of shopping baskets. The labels are made from a waterproof durable material and so last a long time - even when the baskets are stored outside.

Advertising sleeves for security barriers

This is a great use of space in-store. The picture shows a carton-board sleeve that has been placed over a standard security scanner. These scanners / barriers are employed in most supermarkets, pharmacies, etc. to detect shop lifting. The sleeves can be made to fit any size of scanner. They can be used singly as above or, most dramatically, on a line of scanners as in the picture below.

Shopping Trolley posters

This is an excellent, inexpensive way of getting your message to the consumer at the point of purchase. These advertising posters are made of a 1mm PVC that is screen printed on both sides and then die cut to give rounded corners and holes for cable ties. The effect in this ad for Pedigree was to show the dog looking out from a cage - the bars of the trolley used as the bars of the cage.

Point of sale advertising - Pop Ads

In-store advertising has been around as long as there has been advertising. Marketeers are constantly looking for new and innovative ways to get their brands in front of consumers just at the point when they are going to make a purchase.

Pop Ads are a great medium for boosting brand awareness when it is most important - at the point of purchase. You will see them mounted on the handles of shopping trolleys in you local supermarket. Very often they are used to draw the shopper's attention to a promotion or new product they will see in store.

They are proving to be very effective and a useful addition to the marketeer's arsenal.